Sam is the Managing Director and Co-owner of Unforgiving Minute – a leadership development consultancy that focuses on improvement and performance in both work and life. Alongside this, he is a Board member of British Wheelchair Basketball and Chair of their Performance Committee supporting the GB team in preparation for the Paralympic Games in Paris 2024.

Prior to establishing Unforgiving Minute in 2013 Sam was Coaching and Leadership Advisor at UK Sport where he led the prestigious Elite Coach Programme; an initiative created to develop world class British high-performance coaches in preparation for London 2012 and beyond. In addition, he was responsible for creating a UK wide leadership development strategy for CEOs, Chairs and Boards Members alongside a new mentor development programme to support the succession planning of coaches and leaders within the high -performance sport’s system. This followed the completion of a post graduate programme in Executive Coaching & Organisational Change at Ashridge Business School. He now works with leaders and teams in elite sport, business and the public sector to develop self-awareness, adaptability, confidence, and capability to nurture talent and create high performance environments. Recent clients include The Football Association, Whitbread, Godolphin, Selfridges, the Rugby Football Union, Trafford Housing Trust, Age UK and the Health Foundation.

Doug is a Director with Lacuna Learning and an award-winning mentor, coach and coach developer with extensive experience of working across the UK performance sport system.  Doug holds Masters’ qualifications in Psychology and sports psychology and his passion is to develop people through understanding how they learn, and then devising ways to accelerate that learning process, whether in a classroom, training ground or in the outdoors.

Doug has worked extensively with elite athletes, high performance coaches, national governing bodies and business teams.  He is an accredited coach and mentor with the European Mentoring and Coaching Council (EMCC). 

Charlie is currently a Leadership Consultant and Executive Coach and UK Sport endorsed mentor with a MSc in Coaching Science. She is also currently working as a Leadership Advisor with UK Sport and over the last 6 years much of her work focuses on Support and Challenge to World Class programme staff that have delivered Historical collective medal achievements in the last 3 Olympic and Paralympic Summer games and the last 2 Winter games. Specifically she has supported Performance Directors and their Teams to deliver Medal Success in Sochi, PyeongChang and Rio and she is currently working with the Senior Leadership teams of sports to prepare them for Tokyo 2021.  

Charlie is an accredited member through the Association of Coaching and the European Mentoring and Coaching Council and she has lead on the development and implementation of the High-performance sports systems mentoring and Coaching strategies over 2.5 cycles. Prior to this she was the Director of Education and Development with Swim Ireland and was a former Olympic and Paralympic swimming coach representing Ireland in Beijing and London where the Irish swimming team saw medal winning performances in consecutive games.  

Charlies ultimate passion in life is to support people to achieve despite the unique challenges and opportunities thay may face.  She works at her best by navigating an ever-changing environment and has a Coaching approach that can support , especially those in leadership positions to help gain perspective and develop a route forwards for themselves facing change or uncertainty. Charlie adopts a holistic approach to Coaching and consultancy.